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Advertising | Copywriting
Brief- Create an ad campaign for any brand which will include 3 print ads keeping in mind the brand language while maintaining visual consistency throughout the ad campaign.
We decided to work on the brand 'Durex' due to its wittDurex represents authentic sexual experiences: Unfiltered and real. They advocate for sexuality that's transparent, truthful, adventurous, and enjoyable. The brand supports the idea that a pleasurable and secure sexual life should be accessible to all, regardless of identity or partnership. Durex is committed to acknowledging issues and actively working to address them. Sex that not only feels pleasurable but also feels good is something the brand stands for.
Target
Audience
Durex mainly focuses on the young and urban population, who are more open and aware of sex and contraception. Durex also targets the female segment, who are becoming more empowered and independent in their sexual choices.
the playful
side of
ntimacy
Brand Language :
Durex boldly embraces the playful aspect of intimacy in its advertising, incorporating witty taglines and captivating social media campaigns to infuse 'humor and relatability' into its messaging without reservation.
Our aim
Through this project we aim to create an ad campaign for the brand which whill include 3 print ads keeping in mind the brand language while maintaining visual consistency throughout the ad campaign.
For this campaign, we interpret sex as something exhilarating and fun, like an adventure! Thus, the concept we developed upon was correlating sex to adventure sports. Both, sex and adventure sports trigger an adrenaline rush. We also came up with a hashtag for the same, #bedventures.
The copies are a play on words and the corresponding creatives match the aesthetic of durex.
#bedventures
Print Ads
Image credits-
Freepik
Wix
​
​Mockup Credits- unblast.com
freepik.com
​
Software used
This was a team effort!
By
Janhavi Kale- Ad Graphics, Animation
Manya Srivastava- Ad Graphics
Tanvi Sachdev- Copywriting
Vaishnavi Amberkar- Copywriting
I would also like to thank my faculty, Dr. Hir Vyas for her constant guidance and feedback throughout this project. She encouraged me and my team to push our boundaries to deliver a witty and fun campaign!
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