WE LOVE SPOILING YOU!
Packaging | Gifting
Westside is launching a new Gift card!
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Design a Gift Wrap for Westside as part of their upcoming Gifting campaign while keeping the branding of Westside consistent. Westside needs a design that’s versatile which can also be used during the festive season.
Westside, Trent’s leading lifestyle concept, offers branded fashion apparel, footwear and accessories for women, men and children, along with a wide range of home furnishings and décor. Westside has an active presence in all aspects of value chain, including design, production, supply chain, stores and customers. It offers a differentiated portfolio of exclusive in-house designed brands that are in sync with latest fashion trends, appealing to a wide spectrum of style conscious consumers across defined customer segments.Westside has stores across cities with additional online reach across India exclusively through Westside.com and Tata Neu.
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Source- trentlimited.com
SMALL TREASURES
BIG SURPRISES!
Give the gift of endless limits with boundless possibilities in a single card.
'Gift Card' embossed print
Old card
Back side
When I received the briefing for the gift card project, the current and new designs were shared with me. The requirement was to design something minimalistic that looks cohesive to the design language of the new Gift Card design.
The copy ‘We love spoiling you’ is Westside’s standard copy for Gifts.
The goal was to design a packaging that looks luxury and reflects the brand identity.
The colours white, black and grey are the most commonly used colours in Westside’s visual communication across all platforms.
Unit for packaging
I went ahead with this design unit for the Gift wrap paper. The stroke of the W’s point towards the center creates a point of emphasis making it look interesting. The 4 W's and the strokes of the W’s meeting at the center gives the message that ‘We’ the people of Westside together promise to deliver amazing fashion for its customers!
Pattern explorations with the unit-
Asymmetric
Grid
Symmetric repeat
Typeface explorations-
Typeface-
The Seasons
Typeface-
Didot
Typeface-
Ela Sans
IT'S A WRAP!
This is a project I worked on as part of my internship with Trent Limited, from Jun'24-Jul'24
I would like to extend my heartfelt gratitude to Mr. Prasad Kamtekar, my mentor at Trent, for his invaluable guidance throughout this project. His insights and support enabled me to gain a deeper understanding of Westside's needs as a fashion brand, allowing me to contribute more meaningfully to the project's goals.
I am truly grateful for his mentorship, which greatly enhanced the value of my work.
